Success in today’s fast-moving marketplace begins with superior insights. Whatever your customer insight needs – developing new products, improving a service offering, positioning or advertising feedback – it all starts with a conversation with your customers.
Peoples Marketing Insights can help. PMI will:
- Understand your business and research objectives. We will listen to you to understand your situation, your objectives, and your strategies. We begin every project with a simple Research Brief, so we all start on the same page and with the same end-goal in mind. This ensures we develop the right methodology and generate relevant insights.
- Develop and manage every phase of the project. We provide turnkey project management which includes:
- Recruiting screener
- Discussion guide, including creative but relevant projective exercises
- Facility management (or for online qualitative: platform management)
- Moderating, interviewing, or facilitation
- Written summary report or presentation
- Take qualitative to quantitative and beyond. PMI partners with some of the best custom quantitative research and strategic consulting agencies in the country (see Partners tab). We work seamlessly with our partners to transition your qualitative findings to the quantitative stage and beyond.
- Go where needed. With easy access to Atlanta’s airport, PMI conducts qualitative research anywhere you want to go.
There are few marketing challenges that I have not addressed at some point in my career, so I bring a wealth of experience to help solve your marketing challenges. Equally important, I enjoy what I do which is reflected in the quality work that I can do for you.
I look forward to talking to you about your qualitative research and insight needs. Call 678-362-5369 or email firstname.lastname@example.org