Welcome
Success in today’s fast-moving marketplace begins with superior insights. Whatever your customer insight needs – developing new products, improving a service offering, positioning or advertising feedback – it all starts with a conversation with your customers.
Peoples Marketing Insights can help. PMI will:
- Understand your business and research objectives. We will listen to you to understand your situation, your objectives, and your strategies. We begin every project with a simple Research Brief, so we all start on the same page and with the same end-goal in mind. This ensures we develop the right methodology and generate relevant insights.
- Develop and manage every phase of the project. We provide turnkey project management which includes:
- Recruiting screener
- Discussion guide, including creative but relevant projective exercises
- Facility management (or for online qualitative: platform management)
- Moderating, interviewing, or facilitation
- Analysis and recommendations via summary report or presentation.
- Generate insights that improve your strategies, tactics, and bottom line.
There are few marketing challenges that I have not addressed at some point in my career, so I bring a wealth of experience to help solve your marketing challenges. Equally important, I enjoy what I do which is reflected in the quality work that I can do for you.
I look forward to talking to you about your qualitative research and insight needs. Call 678-362-5369 or email bruce@peoplesmarketinginsights.com