Atlanta Focus Groups
If you are considering conducting focus groups in Atlanta, you have chosen the right city. Atlanta is a great metropolitan area in which to conduct focus groups for many reasons: [Note: I conducted focus groups all over the US and Europe.]
Diversity. Atlanta’s population is now approaching five million people. Within that population is every demographic and psychographic profile you could want to talk to. You only have to travel down Buford Highway to get a feel for the diversity that Atlanta offers. Atlanta is a truly international city with dozens of cultures represented here. If you want to talk to a diverse group of consumers, look no further.
Facilities. Atlanta has over a dozen high-quality focus group or qualitative research facilities. Many have been re-decorated in recent years and provide extremely comfortable and inviting environments for participants and clients alike. Some have rooms dedicated for in-depth interviews. They are geographically dispersed around the city. And nearly all have robust databases with many of the diverse citizens that make up Atlanta. Once you tell me your objectives, needs, and screening criteria, I can match them to the appropriate facility, and recruiting can often be completed in less than one week.
Food. Atlanta is headquarters to several well-know national restaurant chains: Wendy’s/Arby’s, Chick-fil-A, Popeye’s, Church’s Chicken, Moe’s, Cinnabon, Waffle House, and more; and food manufacturers. As a result, several facilities in Atlanta are set up for all types of food testing, from CLT (central location testing) of complete restaurant entrees, to testing microwaveable or ready-to-eat packaged grocery food. Having worked in the restaurant industry and managed the menu of a large chain, I welcome the opportunity to help you in this area.
Pharma, medical, medical device, and OTC research: Atlanta has many hospitals and a large professional medical community. A few focus group facilities are located adjacent to these hospitals, allowing HCP’s to get in and out quickly with minimal down time. I can recruit health care professionals across the whole medical spectrum.
Easy Access. With the busiest airport in the world, chances are you can get a direct flight to Hartsfield/Jackson International Airport and be here in less than two hours.
If you want to conduct focus groups or any qualitative research in Atlanta, I can make it happen and ensure success.