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To help you understand your consumers’ or customers’ perceptions, attitudes, beliefs, or opinions about your brands or services.

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What does QRCA membership mean?

The Qualitative Research Consultants Association (QRCA) was founded about 25 years ago by the best qualitative researchers in marketing research. The goal of the QRCA is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. It is an organization whose members are dedicated to sharing best practices and keeping each other up to date in a rapidly changing industry, via educational webinars, articles, and conferences. Bruce is an active member, attends the annual QRCA conference, and his membership has taken his skills to a higher level.


An active member of the QRCA is: