Why Bruce Peoples
The success of a moderator comes down to his or her ability to get your customers to speak freely about your brand. My ability to get this desired outcome comes down to bringing my experience to bear in both in the preparation and execution of the qualitative research we undertake together. There are several elements in my background that give me an edge in attaining your desired outcome:
Brand management and client-side research:My experience in brand management - and having been responsible for everything from concept development, to pitching retailers, to developing advertising, to testing and researching all of the above – helps me put research in perspective and steers us toward generating actionable insights.
Diversity of Background and Personality: I learned at a young age the importance and the rewards of relating to people of all backgrounds. This allows me to establish rapport with respondents, so we get uninhibited thinking and feedback about your product or service.
Quick Study:I have managed businesses in a broad range of industries and categories, including consumer products, apparel, food service/restaurants, OTC products, and medical devices. I have developed a framework that allows me to quickly get up to speed on the key drivers in any product or service category.
Trained:I have been trained at RIVA, the leading qualitative training center in the USA.
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